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Sep 23

Bite-sized Learning: How to write emails that sell with story-based relationship-building (virtual)

September 23 @ 9:30 am UTC+1

Would you like to sell more with email? While email marketing can have a fantastic ROI (around 4x that of other marketing), it often ends up as just another unprofitable chore.

Done well, email really works. It’s the only form of marketing where you get to speak to your prospects 1:1, giving you the opportunity to truly understand your clients and deliver them exactly what they need, when they need it.

Your competitors might be relying on hard-sell tactics, fancy design and discount codes. In this session, you’ll learn how to do email differently, so you can sell in a way that both you and your subscribers feel good about.

In this virtual session, you’ll learn how to:

  • Do email-focussed market research that goes much deeper than any ideal client exercise.
  • Develop a list-growing lead magnet that delivers real value and leaves subscribers eager to know more.
  • Plan and write nurture sequences, launch sequences and regular broadcast emails using proven, story-based copywriting techniques.
  • Use segmentation to personalise emails and keep your list healthy and responsive.
  • How to plan and write strategic, story-based emails designed to sell with integrity.

You’ll leave with an email strategy you can implement straight away, and the skills you need to write emails that sell, week after week.


September 23
9:30 am UTC+1
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